Beaufort Care Group

The challenge

Beaufort Care Group (BCG) provides specialist residential care for children and young people facing emotional and behavioural challenges, often due to traumatic early experiences.

While BCG’s care is exceptional, the company’s website wasn’t telling their story effectively. The website had evolved organically over the years, with varying team members adding content. This had led to inconsistent messaging and conflicting styles. The text-heavy pages and confusing navigation weren’t doing justice to their important work.

Marketing agency Blue Bee brought me in to solve this challenge.

What we delivered

BCG has eight residential homes and supported accommodation for young people. I worked closely with BCG’s team to gain a deeper understanding of each home’s unique offerings and the journey their young residents take.

We restructured the website with a more intuitive layout and engaging content that reflected BCG’s services and strengths. The words needed to appeal to BCG’s diverse audiences, from patients and families to social workers and local authority representatives. So, the content needed to balance professionalism with warmth and empathy, answering common questions about BCG’s care services.

Each residential home now has its own dedicated page that summarises the main amenities and local area attractions. Transformational life stories also show how BCG’s team has supported residents in their care.

BCG, and my client Blue Bee, were delighted with the results. It was a privilege to work with BCG and share the impact of their vital work.