London School of Economics | SEO website content

Bringing world-class degrees to life

The London School of Economics and Political Science (LSE) wanted to give their undergraduate course pages a refresh.

What was involved

With more than 40 programmes, they asked me to create content that was clear, engaging, and easy to browse. To get under the skin of each programme, I drew on everything from faculty resources to student-facing materials and video content.

I then distilled this information into clear, engaging, mobile-friendly page content, helping students quickly see the highlights of each programme. As the recruitment cycle approached, I ensured delivery stayed on track and on schedule.

The result

The content was delivered ahead of schedule. LSE’s marketing team was delighted with the results – so much so that they’ve asked me to help with several follow-on projects, including a large refresh of their postgraduate pages.

Take a look at some sample copy from the undergraduate project below.

Karen delivered exceptional service in rewriting the content for our undergraduate programme pages. She adhered meticulously to our brief, maintaining the desired tone of voice and house style throughout. Her submission was timely, and the communication throughout the process was seamless. I wholeheartedly recommend Karen to anyone seeking a highly competent and creative copywriter for their higher education marketing campaigns and materials.