Oxford Fellows

Telling inspirational life stories

About the client

After collaborating on a major website refresh, Saïd Business School approached me with a new challenge: crating 150 profiles for their associate fellows. The fellow included some of the biggest names from the worlds of business, sports and broadcasting.

The challenge

Working closely with the Fellowship Manager and the individual fellows, I crafted profiles that clearly and succinctly highlighted their career achievements and strengths. With a high volume of content to produce in a tight timeframe, I focused on creating profiles that were both impactful and aligned with the school’s prestigious brand.

I wrapped up the project by creating a handy editorial guide for the school’s marketing team. This resource was designed to help the team maintain a polished, consistent tone of voice when updating future profiles.

Looking to write a compelling profile? Read my blog on this very topic.

Karen's attention to detail was superb and each page was produced to consistently high standards. She took care to understand the brief thoroughly and then worked confidently and independently.

She was proactive in asking questions where necessary and offering useful suggestions for improving processes. She turned around requests quickly, but accurately, and handled unpredictable waves of work with efficient flexibility.

Karen was a pleasure to work with personally: articulate, obliging and affable. I recommend her expertise and professionalism highly. This project was a success because of her key role in it.