Supporting public workers during tough times
The Charity for Civil Servants is a national charity that supports public workers during tough times, offering everything from mental health advice to financial assistance.
Over the years, I’ve provided regular copywriting and editing services, helping them communicate their important work to new audiences. This has ranged from email marketing and social media campaigns to fundraising brochures, posters, leaflets, and a monthly newsletter.
The challenge
One particular highlight was a ‘superhero’ campaign for workplace skills swapping, including themed characters such as Professor Xcel. This gave me an opportunity to get really creative with storytelling!
The result
The campaign not only celebrated the incredible talents within the Civil Service community but also supported a cause that makes a real difference to public-sector workers struggling with bereavement, poor mental health, financial hardshop and many other issues.
Since the success of the superheroes campaign, I’ve since contributed to other marketing activities, from festive jumpers to a lottery relaunch.
