University Website Copywriting | Oxford Saïd Case Study

Transforming Saïd Business School’s digital presence

When Oxford’s Saïd Business School needed to streamline and refresh an 11,000-page website, they needed a copywriter who could handle scale, work independently and understand what a world-leading institution needs to say about itself.

In collaboration with other members of the marketing team, I reviewed a large volume of existing content, rewrote copy, and consolidated pages, working to tight timescales to deliver the new website. The goal was to capture what makes Oxford Saïd genuinely distinctive without losing the depth that prospective students and executives expect.

The success of that project led to substantial additional work with the school, including writing and editing blog posts and developing landing-page content for various teams.

The marketing team has recently commissioned 20 more blogs.

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Karen is a fantastic freelance copywriter and a pleasure to work with.

She quickly grasped our requirements, house writing style and brand guidelines. She was a huge help when we re-wrote and created our new website.

She was an integral part of the team and worked exceptionally well with colleagues across the School. Several colleagues have gone on to commission her again to work with them on other projects. I thoroughly recommend Karen.