Puma Engineering is a manufacturer of high-pressure precision equipment for the oil, gas and petrochemical industries. The firm works with global industry leaders such as BP and Exxon Mobil. However, its website didn’t reflect the quality and scale of its work.
The challenge
Partnering with marketing agency Blue Bee, I rewrote Puma Engineering’s website from the ground up, replacing dense technical content with clear, purposeful copy that did justice to the company’s work.
I started with thorough research, including detailed interviews with the engineering team and competitor analysis, to understand how we could differentiate Puma Engineering’s services.
With the research complete, I turned my attention to the writing. Keeping the engineering team involved at every stage, I created content that explained complex projects and technologies in a way that works equally well for technical experts and business managers.
Read what my client has to say about their new website, and see some sample copy below.
Read sample copy from this project
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